What is your favorite destination?

An influencer campaign supporting a mobile game and enriching the email database.

Bustling Rio, laid back Bali or underground Berlin? Play KLM’s Destination Match together with your travel buddy and discover your favorite destination. And – wait, what? – win KLM tickets to your destination!

What did we do?

17 full time travellers from 4 countries

This influencer campaign was about inspiring people to discover the variety in destinations KLM has to offer. But also to enrich the KLM email database. Therefore travel influencers from Brazil, Germany, the United Kingdom and Ireland asked their followers to challenge their friends to play the mobile game ‘KLM Destination Match’. And win tickets of course.

Media: Instagram posts / Instagram Stories / Facebook posts / Blogs

Traffic driven influencer content. Why not?

Influencer marketing is often seen as a brand awareness tool. Of course, branding and engagement are still the biggest KPI’s in influencer marketing, but traffic driven campagnes are on the stage with them. Want to more? Check out our blog (in Dutch) about influencer marketing as an affiliation tool.

Find your perfect match, win and fly.


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